Archives for posts with tag: Technology

One of the most interesting stories in the last few days, has little to do with marketing and social media (at least right now), but arguably very much to do with geopolitics. A fascinating report which cites computer security experts claims that the recent uber-cryptic malware worm Stuxnet is nothing less than a weapon designed to infiltrate industrial systems, and based on attack patterns, the ultimate object of Stuxnet may be none other than Iran’s Busher nuclear reactor, which could be targetted for destruction without absolutely any military intervention. Has modern warfare just become obsolete courtesy of a computer virus? Or to me from a much more interesting point: Did the virtual world finally made the cross-over to the physical world?

From Yahoo:

Cyber security experts say they have identified the world’s first known cyber super weapon designed specifically to destroy a real-world target – a factory, a refinery, or just maybe a nuclear power plant.

The cyber worm, called Stuxnet, has been the object of intense study since its detection in June. As more has become known about it, alarm about its capabilities and purpose have grown. Some top cyber security experts now say Stuxnet’s arrival heralds something blindingly new: a cyber weapon created to cross from the digital realm to the physical world – to destroy something.

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We take it for granted that it’s so simple to upload videos from a computer or mobile phone to YouTube. Magically, the videos appear and are accessble from anywhere in the world. The question is how does that happen? Time Warner Cable has decided to break down how YouTube works using an informative infographic.

The infographic shows how a video from a phone gets uploaded to YouTube’s servers. Then, when someone clicks “Play” on that video the request is received by YouTube who in turn presents the video to the resquestor in the best video format. Though there may be some people who prefer not to know the secrets of YouTube’s magic, for others it is neatly broken down for you here.

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The first time I came across the term Game-changer was years ago when I attended a strategy meeting with a big oil company. One of the oil company’s representatives hold the mysterious job title ‘Game Changer’. Ever since I kept his business card and refer to it quite often. Even though I never fully understood what exactly qualified him as a Game-Changer.

Today you’ll find the term used by many editors in lengthy articles trying to explain ‘what’s going on’ in the technology, economic or geopolitical industries.

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With all the buzz about Facebook and privacy going on this is something you should really pay attention to. The UK Office of Fair Trade published an interesting study about behavioural advertising; “Online Targeting of Advertising and Prices“. According to Marketing Magazine

“…the study concludes the online industry “could do more” when it comes to behavioural targeting. The OFT has said the industry should provide consumers with more comprehensive information about how personal information is collected and used, to avoid the misuse of data.”

I’ve never been a believer or fan of behavioral advertising. I think it’s a monster born out of our insatiable urge to measure and monitor anything that goes on on the web that feeds itself browsing through your mail, admin, library, photo albums and anything else that you consider private in your family home or office.

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Google has acquired the company Bumptop. Bumptop delivers a software platform that makes it possible to organize documents in a natural, intuitive way. Which is: Making piles, and dragging stuff around. The deal was made public on the site op Bumptop.

It is expected that Google will use the software to improve Android usability.

What Google is for search, Facebook is becoming for social connections on the internet (which includes mobile). Today at the Facebook F8, click here for the video captures [Live], Mark Zuckerberg announced a new push forward by Facebook. The essence of the push forward is opening up Facebook social functionality to external sites so that next to Facebook-Connect, people can also share likes and recommendations on products and such.

More simply put, on the websites people can add ‘likes’ to products, people, services and events. These ‘likes’ are broadcasted to friends, and other friends coming to the website can see whom from their incrowd appreciates the products or services offered. That way being ‘Facebook connected’ will add information to websites, awarding the user with social context from friends and people they know.

The combination of people, liking and recommending items in the world wide web, is what Facebook coined as the ‘Open Graph‘. And Facebook assures the implemenation of this ‘Open Graph’ by providing web-builders with very well-documented and open API’s (application programmer interfaces), thus attracting and enabling innovative websites to augment their sites with social information provided by Facebook and its’ many users. Google used the same strategy by enabling (third-party) websites with their search and analytics technology.

Bottomline: Facebook is quickly becoming the ‘Google of Social’. Or should we say that Google is the ‘Facebook of Search’?

Creating augmented reality with use of Flash is becoming a mainstream thing quickly. Innovative and early-adopting marketeers have been applying this new magic to get attention on their brand.

From a technical point of view the facilities for creating augmented flash applications are readily available and very easy to use for one experienced with Flash and Actionscript3.

This is due to Opensource toolkits like FLARtoolkit, which stands for Flash Augmented Reality Toolkit. Combined with 3D object rendering in flash, with use of 3d toolkits like Papervision3D, very neat marketing concepts can be made. Like this one which combines the augmented result with the social media platform Facebook.

For the technical-savvy who want to know how to create 3D augmented reality app’s, and have the time to invest 60 minutes, take a look at this: http://tv.adobe.com/watch/max-2009-design/designing-for-augmented-reality (after this you should be an expert).

Augmented reality for usage in retail has already had some promising pilots such as the lego-case. In this case a small kid holds up a box of lego in front of a camera. On the screen he sees whats in the box.

The future is (fashion) retail is shown in a humorous way by Cisco. In the video a vision of the near future, ca 2015, is made on use of augmented reality in fashion retail stores.

In the video a very high-tech version (shrinking clothes to fit, and modelled in 3D) of augmented reality is shown. Combined with mobile payments. Although this may seem to be farfetched for many retailers, mobile payments are already very real. See www.myorder.nl for instance.

At the present a 2D version of augmented reality fit for fashion retail is available. Focussed on e-commerce customers, and combining social media aspects such as contact with facebook-friends where you can ask advice on your new (potential) new clothing.

The future is already very near for (broad) commercial use of augmented reality in retail. Forecasts, including Gartners hypecycle, state that it will be commercially usable within 2 – 4 years.

Very  interesting and challenging have arrived for (fashion) retailers. New possibilities to connect with the customer, and the challenge of chosing and enabling available technologies in a timely and efficient way.

http://www.youtube.com/watch?v=kYpxpgyCcns
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