The next generation of iPhones will contain a ‘point of purchase’ system, and ‘retail biometrics’ like face and fingerprint recognition. Apple has always been a trendsetter and innovator with new consumer-centric functionality. Without a doubt Android and its’ partners (HTC, Sony Ericsson) will follow very soon.
Implications for Retail will be that E-Commerce will reach the physical shop itself and physical point of sales. With consumers scanning, informing, augmenting for info and paying with their phone.
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