3d « Seqwood

Samsung ran three nights of an amazing 3D projection mapping installation in Amsterdam to promote their new range of 3D LED TVs.

Perfectly mapped to a historic building in Amsterdam, the projection realistically cracks the building in half, sending debris shattering down before it fills up with water and then drains into a rain forest revealing the new Samsung 3D LED TV! While I’ve seen other attempted 3D perspectives, this certainly has to be the best 3D experience I’ve seen from Projection mapping!

But that wasn’t enough for Samsung’s marketing guys so they had a chat with Youtube and some smart creatives with a pretty cool first-timer promotion & game on YouTube cracking the YouTube screen and redoing the 3D projection simulation through a simple game. I do like it, although I think it’s a pretty expensive gig.

To see the original YouTube promotion go here.

Creating augmented reality with use of Flash is becoming a mainstream thing quickly. Innovative and early-adopting marketeers have been applying this new magic to get attention on their brand.

From a technical point of view the facilities for creating augmented flash applications are readily available and very easy to use for one experienced with Flash and Actionscript3.

This is due to Opensource toolkits like FLARtoolkit, which stands for Flash Augmented Reality Toolkit. Combined with 3D object rendering in flash, with use of 3d toolkits like Papervision3D, very neat marketing concepts can be made. Like this one which combines the augmented result with the social media platform Facebook.

For the technical-savvy who want to know how to create 3D augmented reality app’s, and have the time to invest 60 minutes, take a look at this: http://tv.adobe.com/watch/max-2009-design/designing-for-augmented-reality (after this you should be an expert).

Expensive fun

Technology & Marketing: Augmented Reality and Flash

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