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Cloudcomputing is now available for music artists willing to easily manage and distribute their music.

The platform takes the daily hassle out of receiving, sending & distributing music for artists, record labels & other music professionals.

Soundcloud has been booming the pas 6 months as can been seen in a quick analysis of the search volume in 2009. Soundcloud.com provides applications that give the artists the possibility to provide musical content to radio, sell their music directly to the consumers through theBizmo microstore.

Soundcloud is a UK based inventation and winner of two Techcrunch awards. In it’s own way Soundcloud.com is the Flickr for (semi-)professinal music artists and a good example how internet and social media is impacting the creative industry by lowering production and distribution costs.

Also, the support for integrating with the soundcloud platform is very good. Opening the way to really integrate soundcloud as the music-source for all types of (social-)media, including radio and downloadable music.

A nice social feature shown in the above music clip is participation comments along the music-timeline.

On January 14th, 2010 Nike Sportswear released True City, an iPhone application that provides users with a unique insight into six European cities, making the hidden visible through the knowledge and insight of Nike Insiders—local tastemakers who pride themselves on being at the forefront of things happenings in their cities.

As Nike states: “True City is not just another digital guidebook application. Itʼs a powerful combination of premium, geo-tagged content, the latest iPhone technologies, and social media integration—updated in real-time by real people. All with Nikeʼs unmistakable irreverence.”

In Amsterdam Nalden was selected to be the frontrunner for spotting new spots and trends in the city. Or, in other words, discovering the ‘true city’. By using crowdsourcing to fill in the city-information on sports, clubs, restaurants and other spots Nike tries to stay close to the trendsetting crowd. The fact that a strong brand like Nike keeps investing in branding shows what the impact of new & social media is on marketing paradigms.

This is a good example how new-media convergence of social, interaction and mobile is entering the marketplace. Now lets see which secrets True City is going to give us!

The new site and presentation of Seqwood (www.seqwood.com) is delivered in it’s basic form. In this Weblog we will share our view on current affairs in Social Media, Interactive and Mobile technology.

We are convinced that 2010 will be the tipping point in media as internet, mobile and social media converge. The consumer will take full control of information by sharing, creating and relating through his or her internet connection. Be it through mobiel, computer or internet-TV.

We want to provide existing brands and companies the tools of 2010 to provide the present day consumer the information which he or she seeks or needs when in their own internet-habitat.

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